One big area in business is marketing. The popularity of marketing has been drastically increasing over the past few years. There are different types of marketing as well. One of the most common forms of marketing is social media marketing. Social media marketing has been a profession of a plethora of people across the world. With all of the new social media platforms that exist already, social media marketing has reached a new high. Some of these social media platforms are Tiktok, Facebook, Instagram, and Snapchat.
Facebook was the original source of marketing, with its feature of Facebook Marketplace. Items could be sold and advertised on Facebook to promote the buying and selling of products. Facebook ads are also very common. Often times, you will see Facebook ads all across when you are scrolling through Facebook. A large amount of people have also started doing Facebook ads and selling on Facebook Marketplace, which promoted the usage of marketing on Facebook. I personally think that Facebook has become too excessive with marketing because too many people are trying to market on Facebook and it is getting very competitive and exuberant.
Facebook eventually gave rise to Instagram. In my opinion, I feel that Instagram is the best and most common way of social media marketing. Instagram allows users to post pictures of themselves wearing certain brands. Lots of social media influencers make a large amount of money from Instagram, because clothing brands will pay them a hefty amount to wear their products. I think it is crazy that some famous individuals make around 50 thousand dollars per Instagram post. Addison Rae, a famous social media influencer, makes 38 thousand dollars per Instagram post, which is unbelievable. The main downside I feel with Instagram marketing is that there is just too many ads. I feel like every two posts I see, I see more and more ads. I think that the ads are a bit excessive and need to be limited.
The other major form of marketing that I feel has recently become popular is Tiktok. Although not too much marketing goes on with Tiktok compared to Instagram, Tiktok influencers can easily transition from Tiktok to other platforms. Many Tiktok influencers will move to Instagram or Youtube after they have enough followers on Tiktok. For this reason, I feel like Tiktok is become the central hub for social media influencers to launch their marketing careers. In terms of actual ads on Tiktok, I feel that there is a reasonable amount. There will be an ad after every 15 videos or so. This is a good amount also because you can just scroll through the video if you feel that it is not useful.
All in all, I feel like social media marketing is becoming the main form of marketing across the globe. There is marketing on various social media platforms, but I feel like Instagram marketing is the best overall. Now that I have presented the facts, which social media platform for marketing do you feel is the most popular in today's society?